HOTEL
2018
INSULATION
INTERIOR DESIGN
( HOW TO SUCCEED IN THE WORLD OF BUSINESS )
INSULATION HOTEL
INSULATION HOTEL
Bezalel 7 street, Ramat Gan, Israel.
The design concept draws its inspiration from the Brutalist architecture style that characterizes the building, And strives to create a space that embodies the dissonance existing in the world of business, between the ostentatious and decadent lifestyle it offers, to the brutality and aggressiveness that you must demonstrate to Take part in this world and keep its benefits.
The “Insulation Hotel” is located in the heart of the stock exchange industrial area in the city of Ramat Gan.
The hotel was designed for local and foreign businessman and women who are looking for an exclusive stay experience that will be used as a platform to establish new business relations between the hotel’s guests and visitors.
The design concept draws its inspiration from the Brutalist architecture style that characterizes the building, and strives to create a space that embodies the dissonance existing in the world of business, between the ostentatious and decadent lifestyle it offers, to the brutality and aggressiveness that you must demonstrate to take part in this world and reap its benefits.
The “Insulation Hotel” is located in the heart of the stock exchange industrial area in the city of Ramat Gan.
The hotel was designed for local and foreign businessman and women who are looking for an exclusive stay experience that will be used as a platform to establish new business relations between the hotel’s guests and visitors.
Ramat Gan's economy is dominated by the Diamond Exchange District in the west part of the city, home to a large concentration of skyscrapers and hotels.
"How to succeed in the world of business" Lesson no.1
Digital rendering of the main conference room located on the Hotel's third floor.
Digital rendering of the Hotel's guests enjoying their stay at the bar located on the Hotel's ground floor.
The building's exterior consists of a geometric concrete shell that can easily be adapted to house a variety of different functions and create an overall diverse and eclectic atmosphere.
The facade of the building remained untampered with, to assure a sense
of secrecy and exclusivity.
Digital rendering of a standard
Hotel room interior.
The raw features of the building remained exposed, creating an interesting and unique juxtaposition between old and new, and grotesque and refined.
Digital rendering of the Hotel lounge located on the building's ground floor.
BRUTALISM IN ARCHITECTURE
Detailed section cuts of the Hotel's interior space reveals its true geometrical attributes and sheds light on the architectural relationships between its main functions.
+ Lower level -1: Bar and Restaurant
+ Ground floor 0: Lobby + Lounge
+ Floors 1+2: Hotel and Conference rooms
+ Top floor : Roof top pool
In order to preserve the characteristics of the brutalist architecture style, the original pillars and support beams of the building were preserved and stripped clean to be used as visual dividers that dictate the movement between the hotel’s floors and its functions.
The entire ground floor has been dedicated to a multi-purpose, public ,open space designed to create an atmosphere of complete transparency and spatial freedom which will encourage interaction between guests and visitors.
INSULATION HOTEL
HOW TO SUCCEED IN THE WORLD OF BUSINESS
The Hotel's Brutalistic approach is not only exemplified in the building's architectural style, but it was also used as a philosophical approach to the conceptual design of the project.
Brutalism in architecture means striving to create simple, honest, and functional spaces that accommodate their purpose, inhabitants, and location.
The Hotel's public and social areas were intentionally placed underneath the walking bridges, so that walking across the bridges becomes the visual center that emphasizes the underlying theme of business brutality displayed in the Hotel design.
Hence, I opened up the entire first, second, and third floors to form a continuous vertical space that is connected by a series of circular bridges.
The problems with the original structure were the low ceilings and repressive basement.
Hotel room plan
Digital rendering of the Hotel's bridge on the second floor.
Digital rendering of a standard Hotel room interior
Digital rendering of the Hotel rooms W.C.
Digital rendering of the Hotel's bridge on the third floor.
INSULATION HOTEL
The Insulation hotel won the best project award in the semester in which it was presented
